I had the pleasure and privilege of writing an article for the blog of Lorre White, known as "The Luxury Guru" and an expert on a unique niche, the world's super rich. She is a marketing consultant for companies targeting these UHNWI's (ultra high-net worth individuals), through her company, White Light Consulting. Her blog is followed by members of the world's financial elite. I wrote about a fascinating new service called "Superyacht Storytellers" -- this company creates fully-customized coffee table books for yacht owners, builders, and others in the industry. You can read the detailed article about Superyacht Storytellers here.